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Choosing dog food is a very responsible step for the owner. The health of your pet is the primary concern of a person who loves animals. And NOW Fresh dog food can rightfully be considered one of the most popular foods.
| Main characteristics | |
| Feed class: | Premium, holistic |
| Manufacturer: | Canada |
| Price: |
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Manufacturer information
This type of feed is produced in Canada. Exported to Russia by the official distributor in the North-West, LLC In-Retail . NOW FRESH is a formula for dogs of completely different breeds and ages.
All foods are distinguished by the fact that they are absolutely hypoallergenic and also do not contain chicken or gluten. For the most demanding owners, a formula has been developed that contains salmon, venison and even duck.
This recipe was developed by the Canadian company Petcurean, which began producing this line of products in 1999. Manufacturers compare each pellet of food to freshly prepared human food. This is a very high quality indicator.
The entire NOW FRESH line is grain-free food. Those who like to eat grains will like another type of food from this brand – GO!
Feed range
Nau is the ideal diet for your four-legged friend. In addition, it is possible to choose a truly suitable food for each dog. For this reason, choosing the best option for the physical characteristics of your pet is not difficult. It is allowed for puppies, nursing females, and old dogs.
There are two types of food - dry and wet. Both of them provide the pet with the necessary microelements and minerals as efficiently as possible.
The most popular types include:
- Food for puppies (for both small and large breeds of dogs), 5 kg 450 grams – RUB 4,613;
- Food for controlling excess weight of an animal, 5 kg 450 grams – 2,722 rubles;
- For very small canines, 5 kg 450 grams – 2,818 rubles;
- For dogs with a sensitive digestive system – 5 kg 450 grams – 3,200 rubles;
In addition, there is a universal type of food (2 kg 720 grams - 2,061 rubles), which is suitable for absolutely any breed, with any characteristics. Manufacturers advise breeders to buy it.
Feeding tips
Both undernutrition and overnutrition do no good for dogs. Therefore, the manufacturer indicates the optimal dosage on the back of the package.
Remember: to ensure normal kidney function, your dog should always have access to clean, fresh water. Some breeders add it to the food bowl. This enhances the smell of food and can awaken your pet's appetite.
But when wet, the food deteriorates faster, so keep an eye on its condition and do not forget to remove the bowl in time so that the dog does not get poisoned.
How to switch your pet to dry food
Dogs that previously ate only natural food are surprised when they first encounter dry food. Everything seems strange to them: the smell is different, there are unusual granules in the mouth, which require much more saliva to chew and swallow. Therefore, you need to transfer your pet to Nau mixtures gradually so that the brain and digestive system have time to adapt to the new diet.
Depending on the individual characteristics of the dog, the transition may take 10-14 days. To ensure everything goes smoothly, add food to the natural diet, gradually increasing its amount. According to the same scheme, dogs are transferred from one dry food to another.
Feed manufacturer Nau recommends the following algorithm:
| Days | Amount of new feed | Amount of old food |
| 1-3 | 10% | 90% |
| 4-6 | 20% | 80% |
In the same sequence, gradually increase the content of Nau food in the dog’s diet until it is completely reduced. Monitor your pet's condition. If you suddenly start having problems with your digestion, slow down the process. Do not be alarmed by vomiting or diarrhea, as this is a common occurrence when changing your diet.
Different treats between meals slow down the transition to dry food. To make the habit faster, dry croquettes can be moistened with warm water at first. The transition to Nau feed is faster and easier due to its high quality. On the other hand, the products of this company do not contain taste or smell enhancers. Therefore, if the dog has previously eaten other dry mixtures, it may be unusual for him, and the transition will take some time.
Feed composition overview
NOW Natural holistic is a completely balanced diet for large breed puppies from 2 to 15 months. It contains no grains, artificial colors, growth hormone, soy or meat flour.
By purchasing this food, the owner can be sure that his pet is receiving high-quality protein from food, which is effectively and quickly absorbed in the dog’s body; balanced ratio of protein and fat; all the necessary prebiotics and probiotics.
It is important that the food contains a component necessary for healthy coat and skin, such as omega-3 and omega-6. It also helps to give elasticity to the internal tissues and muscles of the dog. Your pet will no longer feel deficient in any substance or mineral.
According to laboratory studies, the percentage of protein in the product is 29%, fat – 16%, and fiber – 2.5%. If we take the basic composition of the food “with turkey, duck and vegetables”, then it will be characterized by the presence of:
- turkey meat;
- potato flour;
- peas, along with pea fiber for digestion, apple;
- natural tomatoes and potatoes;
- rapeseed oil, as well as natural flavoring;
- specific coconut oil;
- a variety of fruits, including blackberries, cranberries, and raspberries.
The food from this manufacturer contains 70% meat of any taste, 20% vegetables and fruits and 10% other useful substances.
All technically necessary synthetic additives are added in a minimum ratio and are as close as possible to natural components in their composition.
Marketing on packaging
The packaging states that this product contains “0% rendered meats, by-product meals, gluten, wheat, corn or soy.” This statement emphasizes the value of the diet in comparison with many other feeds. But is Now Fresh's rating really that good? Go ahead.
On the package there is the inscription “Made with 100% fresh meats and Omega Oils” - “Made with 100% fresh meats and oils - sources of Omega fatty acids,” and it is “100% fresh” that catches the eye. ”, since the font of these words is noticeably larger (an obvious marketing trick).
As you know, the word “fresh” can refer to both an unspoiled product and raw materials that have not been treated with preservatives or frozen. Interestingly, an analysis of the composition of NOW Fresh Dog did not reveal ingredients that would be called fresh in either Russian or English. So the statement on the packaging, in large font, raises questions.
Advantages and disadvantages
The food has a number of positive characteristics. The number of negative reviews is noticeably less. And the main reason for this is the perfectly balanced ratio of beneficial microelements inside the feed.
Advantages
This food has many more advantages than disadvantages. More precisely, it has only one minus - its high price. The most famous advantages of this product include the following:
- High protein content in the feed;
- There is no grain component in any of the ingredients. Thanks to this feature, the animal does not gain weight, but receives only healthy carbohydrates;
- The product is enriched with all useful ingredients. It contains a lot of fruits, vegetables, berries and herbs necessary for full growth;
- There are no artificial substances among the product components. Only natural and only for the joy of owners and their pets;
- The general availability of food is also a very significant thing.
Flaws
As noted earlier, the only disadvantages include the price component. Dry food of this brand can be found in 4 weight categories:
- 230 grams of product are usually purchased for testing.
- A product weighing 2 kg can be purchased for 1,500 rubles; it is suitable for owners of small breeds of dogs, as well as for those who like to travel.
- Packages weighing 5 kg and above are purchased by those who already like this product.
Dog weight
The second main factor on which rules for feeding dogs canned food are based is the weight of the dog. Here are some approximate values:
- up to 5 kg – about 410 g of wet food per day (should be divided into 2-3 meals),
- 6-8 kg – 470-580 g,
- 9-11 kg – 635-745 g,
- 12-18 kg – 790-1070 g,
- 19-24 – 1155-1325 g,
- 25-32 – 1410-1645 g,
- 33-40 – 1720-1945,
- 41-50 – 2130-2300 g,
- 51-60 – 2475-2645
It should be remembered that the above values are not the only correct ones. When feeding, you should also take into account the dog's activity level, age and a number of other points. For those pets who run a lot and play actively (more than 1 hour a day), these norms can be increased by 25-30%; lactating dogs require 20-25% more food, and puppies up to 7 months – by as much as 50%, since they usually play a lot, and their body grows. For older dogs, on the contrary, the amount of food can be reduced by about 1/5.
It is also worth noting that the higher the class of food, the higher the calorie content it is, so middle-class food requires more than super premium canned food.
And finally, one more clarification: if you are not well versed in numbers and grams, try to determine whether you are giving your pet a sufficient portion: he should eat all the food without leaving a trace, and after that not refuse a treat.
If the dog chooses the most delicious pieces and leaves the leftovers in the plate, the portion can be reduced. If he eats everything and gains weight, it is also better to reduce the amount of canned food. If the plate turns out to be empty, and the dog continues to look for or beg for food, then its quantity can be increased slightly.
Reviews from veterinarians and buyers about the food
In order not to make a mistake with their choice, owners often read reviews about the product, here are some of them:
- Dmitry, the happy owner of a Maltose puppy, says:
“I encountered the problem of choosing food even when the puppy was very small. First, I searched for a long time on the Internet for the ideal product and found Now Natural specifically for puppies. I am happy with this food to this day. The dog eats the food with pleasure and looks great.”
- Owner of a five-year-old Toy Terrier dog, Ekaterina:
“I spent six months selecting the right food for my dog. I found the Now brand by accident in a store. My dog’s toilet problems immediately disappeared, his fur took on a healthier appearance, and his pet’s eyes stopped watering.”
- Veterinarian Dmitry 7 years of work experience:
“Animals fed NOW Natural holistic food for a year begin to look and behave differently. Their appearance becomes healthier, the pets' mood noticeably perks up. I would recommend this food as a permanent food.”
As for the forums, there are many good reviews from them. For example, these:
