Dog food Now (Nau) - range and description, composition, reviews

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Choosing dog food is a very responsible step for the owner. The health of your pet is the primary concern of a person who loves animals. And NOW Fresh dog food can rightfully be considered one of the most popular foods.

Main characteristics
Feed class:	Premium, holistic
Manufacturer:	Canada
Price:	Dry food NOW Natural holistic 230 grams – from 200 rubles; Dry food NOW Natural holistic 2 kg 720 grams – from 1500 rubles; Dry food NOW Natural holistic 11 kg 350 grams – from 3500 rub.

Types of dog food Now

Now dog food is produced by a Canadian company and is super premium and holistic. In production, only natural ingredients are used, which are easily absorbed by the body even of decorative dogs. The main feature of the diets is their grain-free composition, so problems such as obesity or dermatitis can be cured. The manufacturer has created lines by age and breed: for puppies, for adult and elderly dogs, for small and large breeds, for obesity and low physical activity.

Among the meat components of the diet, there is no beef, which causes allergies and is less digestible.

Now dog food is sold in the form of dry croquettes in 230 g, 2, 5 and 11 kg.

Main components of the feed:

fresh meat;
seafood;
dry eggs;
vegetable oils;
fresh fruits and vegetables;
potatoes and peas;
mineral complexes;
healing herbs.

The percentage of meat product is not indicated on the package, but the main source of protein, protein and fiber is eggs and meat, which are more than enough for the animal’s body. And we can conclude that the meat share is at least 40%.

The usefulness of Now dog food is dictated by the presence of various additional components, such as prebiotics, fatty acids, antioxidants, taurine and acids. Therefore, nutrition provides:

fresh breath;
normal state of immunity;
strong bones and joints;
acute vision;
good functioning of the heart and kidneys;
absence of dermatitis, obesity, allergies;
constipation and digestive disorders.

Advantages and disadvantages of Now Fresh food

After analyzing the composition, we can highlight the advantages and disadvantages of Now Fresh food. Let us immediately make a reservation that the expectations after studying the presentation were not met.

However, let's start with the pros:

Quality sources of animal protein.
Wide variety of fruit and vegetable supplements.
It contains a variety of algae and herbs, which has a positive effect on the coat, the functioning of the gastrointestinal tract and the overall tone of the body.
High content of prebiotics.

Flaws:

The ingredients are doubled - this is not a very successful “trick” for increasing customer interest. Experienced dog owners adhere to the principle: “the shorter and clearer the composition, the better.”
The protein level corresponds to the premium class.
Low calorie content is not always bad, but the norm does not “reach” the holistic class.
The price is too high, considering the actual composition.
The food contains salts as preservatives; coconut oil is not a dangerous fact, but a clear indicator of cheaper production.
The composition contains unclear wording.

As you can see, there are more identified disadvantages than advantages. Reviews from owners demonstrate a similar situation. To be fair, it should be noted that there are slightly more positive reviews about Now Fresh food.

Which food should you choose for your pet?

Despite the variety of series, the main lines in Now nutrition are puppies, adult dogs and older dogs. At the same time, the breed and characteristics of the pet’s organism and the activity of the pet were taken into account.

For juniors

The puppy series is designed for dogs from the second month of life to one year. The main nutritional components are poultry and salmon, vegetables, antioxidants, fatty acids and minerals. Regardless of the size of the animal, the food helps strengthen the immune system and bones, improve blood circulation and burn calories.

Three options are offered:

Puppy Dog is a universal series for all breeds;
Large Breed – for large breeds;
Small Breed – for small and medium breeds.

For mature dogs

The Nau series also includes three food options: for small breeds, for large ones and universal food for all pets. You can give food from one year of age to six years. The main components are poultry meat, rice, potatoes, minerals, phytocomponents, prebiotics. The diet is aimed at maintaining energy, preserving muscle mass, and improving intestinal function.

Elderly dogs

For dogs with sensitive digestion, obesity and for elderly pets, the Senor Dog food with venison and lamb has been developed. There is a separate series, Senor Ladzh Breed, which is suitable for older dogs of large breeds from six years old. Nutrition also improves the condition of the coat, musculoskeletal system and heart function.

Compound

The composition never contains grain crops or their processing, but it always contains:

Fillet of meat and fish. Depending on the species, this may include salmon, trout, turkey, duck and lamb. Often the composition includes several meat delicacies, then the quantity of one product is greater than the other.
Whole eggs.
Potatoes and other vegetables, including peas.
Fruits.
Berries. These could be cranberries, blueberries and blackberries.
Vitamins and minerals.
Probiotics and prebiotics.
Docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA)
Omega fatty acids
Antioxidants
Seasonings that include rosemary, calendula, mint, parsley and green tea.

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Reviews of Now dog food

Sergey: We immediately decided that we would feed the pet holistically, so as not to spend money on treatment later and not ruin his health. We were choosing between several options, but after consulting with a veterinarian, we decided to buy Nau. The main thing in our choice is the amount of meat, the absence of grains and chemicals. The price does not bother me, since other holistic treatments also cost more.

Lera: There may not be many lines of Nau food, but everything is to the point: for puppies and adult dogs, for large and small breeds. And every diet has therapeutic and preventive properties. I especially like that it contains a lot of fruits, berries and vegetables, and instead of corn there are potatoes or peas.

Timofey: We are buying a series for adult dogs of large breeds with poultry meat. We have been feeding for three years now and from my own experience I can say that our dog is absolutely healthy, active, happy and smart. We also bought other holistic foods, but the dog refused to eat them. Price does not matter when it comes to high-quality and nutritious food for our little brothers.

Manufacturer information

This type of feed is produced in Canada. Exported to Russia by the official distributor in the North-West, LLC In-Retail . NOW FRESH is a formula for dogs of completely different breeds and ages.

All foods are distinguished by the fact that they are absolutely hypoallergenic and also do not contain chicken or gluten. For the most demanding owners, a formula has been developed that contains salmon, venison and even duck.

This recipe was developed by the Canadian company Petcurean, which began producing this line of products in 1999. Manufacturers compare each pellet of food to freshly prepared human food. This is a very high quality indicator.

The entire NOW FRESH line is grain-free food. Those who like to eat grains will like another type of food from this brand – GO!

Why is this food better than others?

Natural holistic - high-end pet food (usually lamb or turkey). They contain no artificial components, chemical additives or even by-products. A direct analogue of the Now Fresh line is food from the manufacturers Grandorf, Summit, Go, Acana, Blend. The advantages of Petcurean products include a rich and balanced composition, competent selection of components and hypoallergenicity.

The advantage of Now Fresh is that you can always find packages of different sizes on sale, and brand representatives carefully monitor the quality of their products and storage rules - there is no expired food on store shelves. To make the right choice for your dog, Now Fresh is recommended to consult with your veterinarian. An experienced specialist will always suggest the optimal composition, dosage and ratio of proteins, fats and carbohydrates.

Feed composition

The Now Fresh line for dogs belongs to the holistic class, this is a high level of food. All components are natural, there are no flavors or additives, as well as a large number of by-products. Turkey meat, dried eggs, duck and salmon are used as a source of protein. Even at the production stage, they undergo a full cycle of processing and quality control. The volume of carbohydrates is provided by the fiber content of peas and potato flour.

The list of additional components is extensive. It contains vegetables, fruits, herbs, berries, vitamins and minerals that dogs need to stay healthy. The product is balanced and contains all the necessary components for the daily diet. The level of food allows it to be used for feeding dogs with gastrointestinal problems and chronic diseases.

Recommendations

The amount of food required for a dog's daily diet depends on its size and age. The optimal dosage is calculated by the manufacturer and is indicated on the back of the package.

If the pet was previously fed a different brand of food, then the transition to a new product should be gradual, since the digestive system needs to adapt. Thanks to the high quality of Now food, switching your dog to it is easier and faster than any other. This is confirmed by positive reviews from veterinarians and dog breeders.

Recommended transition scheme:

Days 1 to 3 – replace 10% of the usual diet with a new diet. You should give an unfamiliar product not at once, but in several parts throughout the day.
From the 4th to the 6th day - the new food makes up 20% of the diet. The input principle is the same.
From day 7 until reaching 100%, the share of new food is gradually increased by 10% with the same frequency. If the dog begins to have an upset stomach or vomiting, the transition process will be slowed down.

When feeding dry food, it is necessary to provide the dog with free access to clean water. Its lack in the daily diet is fraught with kidney problems. Some owners add liquid directly to the kibble. This option is acceptable, but softened wet food quickly deteriorates, so any leftovers must be stored in the refrigerator.

Clear benefits

Good day, dear dog breeders! The most important way to check the usefulness of food is to evaluate it by veterinarians, breeders, and dog breeders. Their reviews are filled with the following arguments about the benefits of Now Fresh:

Grain-free with an excellent balance of ingredients.
The presence of meat without genetically modified components; no dyes or by-products.
The shape of the granules is such that it helps clean teeth.
Contains whole pieces of berries, fruits and vegetables.
For animals of different body types (height, weight), granules are made according to their size.
Balance of nutrients and microelements to maintain dog health.

Composition and dosage of nutrition

Now fresh food is a complete absence of familiar grain ingredients, as in cheap food options. In contrast, Now fresh features:

meat (lamb, duck, turkey), fish (salmon, trout) in fillet form,
eggs,
vegetables (potatoes and others),
fruits, berries (blueberries, cranberries, blackberries),
various types of vitamins, minerals,
probiotic and prebiotic substances,
beneficial acids (docosahexaenoic acid (DHA), eicosapentaenoic acid (EPA, as well as Omega-containing),
antioxidants,
several types of seasonings based on plant materials from rosemary, green tea, mint, parsley.

Nutritional standards for adult dogs can be found in the tables on the packaging of dry food in the same way as the diet for puppies. Now fresh offers a line of 9 types of different diets to all dog breeders.

This food can satisfy all pet needs. Nau Fresh food contains: up to 30% protein products of animal origin, about 20% healthy fats, 4% fiber necessary for the normal functioning of the gastrointestinal tract.

Packaging, prices, availability

You can buy Nau Fresh dry food in online stores. There are detailed descriptions and recommendations. This food can be difficult to find in regular pet stores. It's better to order in advance. Price for different packages:

230 g – 230-300 rubles,
2.72 kg – 1520-2105 rubles,
5.45 kg – 1810-2660 rubles,
11.35 – 5355-5390 rubles.

It should be noted that feeding your pet Nau fresh is a process that animals really like. As a rule, there is nothing left in the cup.

When the owner feeds the pet, he needs to be careful not to increase the portion, as this is fraught with obesity and related diseases.

There are few such feeds, considering the total usefulness of their components. There is an option for cats - Now Natural holistic Fresh Grain Free Adult.

Pamper your pets with a wonderful food option like Now fresh food. They will be healthy and cheerful. I wish everyone a good mood and success!

Price and where to buy

You can buy food of this brand in online pet stores:

"ZooPassage" (link):
Packaging 2.72 kg - from 1528 rubles;
Packaging 5.45 kg - from 2036 rubles;
Packaging 11.4 kg - from RUB 4,382.
"Old Farm" (link):
"ZooLand" Ekaterinburg (link).

Prices shown are current as of August 2022 and may change significantly over time. For the exact cost, see the pet store websites using the links above.

Advantages and disadvantages

When choosing a food to feed your dog on a regular basis, you should consider the pros and cons of the Now Fresh range available in the market. Positive aspects of the Now Fresh line:

protein source – natural meat;
lack of grain crops;
balanced composition, presence of necessary vitamins and minerals;
use of natural preservatives to preserve food freshness;
distribution of food, it can be bought at any pet store.

The only disadvantages include the high cost compared to similar options. However, all holistic foods have a high price, which is important to consider when choosing a diet for a dog.

Feed range

Nau is the ideal diet for your four-legged friend. In addition, it is possible to choose a truly suitable food for each dog. For this reason, choosing the best option for the physical characteristics of your pet is not difficult. It is allowed for puppies, nursing females, and old dogs.

There are two types of food - dry and wet. Both of them provide the pet with the necessary microelements and minerals as efficiently as possible.

The most popular types include:

Puppy food (for both small and large dog breeds), 5 kg 450 grams – RUB 4,613;
Food for controlling excess weight of an animal, 5 kg 450 grams – RUB 2,722;
For very small canines, 5 kg 450 grams – 2,818 rubles;
For dogs with a sensitive digestive system – 5 kg 450 grams – RUB 3,200;

In addition, there is a universal type of food (2 kg 720 grams - 2,061 rubles), which is suitable for absolutely any breed, with any characteristics. Manufacturers advise breeders to buy it.

Video "Now Fresh Natural"

The video is a Canadian advertisement for Now Fresh Natural Grain Free Senior Dog.

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Reviews from veterinarians

Mikhail Lomakin, 45 years old: “There was a case when a young Chihuahua dog was brought to an appointment with an allergy to all grain products. Eating grain-free premium food from different companies was the reason that the dog began to rapidly gain weight. On my advice, the pet was switched to Now Small Breed food, which contains the required minimum of fat. As a result, the animal managed to lose excess weight.”

Semenova Evgenia, 37 years old: “The food from this manufacturer is truly a real find. Natural fresh meat, which takes up more than 40% of the composition, vegetables and fruits, various seasonings, the absence of chemical components - all this has a beneficial effect on the dog’s health.”

The Now line of food can be fully considered one of the best holistic foods. The presence of such qualities as naturalness, balance, nutrition and usefulness justifies its high price. Many dog owners speak positively about this product and consider it a godsend for their pets.

Now dog food is a balanced and nutritious pet food available in dry form. Food production is carried out in Canada by Petcurean, known for producing the popular Go Natural and Summit foods. Nau brand food is of high quality and belongs to the holistic segment. They are ideal for dogs of all ages, having a beneficial effect on the animal body and enriching it with all vital elements.